Mary kate and ashley5/20/2023 They had no plan to turn it into a business critics dismissed it as just another celebrity brand that would quickly fade from memory. “It was just a passion project,” Ashley said. Mary-Kate and Ashley launched The Row in 2006 during their time at New York University. It was really about the product, to the point where we were like: Who could we get to front this so that we don’t have to?” “We didn’t want to be in front of it, we didn’t necessarily even want to let people know it was us. If the Olsen twins had their way, they wouldn’t even be the faces of their brand – that’s how much they value their privacy. “We were raised to be discreet people,” she said later in the interview. The Olsen twins rarely give interviews however, in celebration of The Row’s 15th anniversary, Mary-Kate and Ashley sat down with i-D to talk fashion. “We’re a bit out of practice,” Mary-Kate warned her interviewer. In a rare 2021 interview, the Olsen Twins said their parents raised them to be discreet The switch to fashion coincided with the Twins’ departure from the public limelight. They possessed undoubted talent, but an overwhelming desire to have complete control over their creativity pushed them to fashion. The Olsen twins were television mainstays from the late 80s to the early 2000s. When the twins made their acting debuts aged just nine months old, few would have predicted that the Olsen twins would ditch acting and become fashion moguls. Mary-Kate Olsen and Ashley Olsen, known collectively as the Olsen twins, recently celebrated the 15th anniversary of their fashion brand dubbed The Row.
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